I love collaborations from all aspects and at any possible field. Especially when it comes to fashion there is nothing more interesting. Collaborations are bringing a new fresh air to things we already love, redefine our trust and refresh the way these companies are established in our minds and hearts. I’ve been following the strategy of H&M’s collaborations since 2004 and i have to say that this annual fashion “surprise” is more than a genius conception. Not only marketing wise but also from an artistic point of view, collaborating with fashion’s superstars for an one and only exclusive collection is absolutely brilliant. Not to mention the fact that H&M makes high fashion affordable and accessible to masses, which for me is priceless.
I feel extremely happy that this year i get to collaborate with H&M and i proudly present you my “chosen ones” from ERDEM x H&M collection that will be launched in November 2nd in selected stores around the globe.